Inside of a Dog

"Outside of a dog, a book is man's best friend. Inside of a dog, it's too dark to read."--Groucho Marx

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Tuesday, February 15, 2005

Postcards from the Virtual Book Tour, and Leaping Tall Buildings (or Bad Reviews) in a Single Bound

The realities of publishing, to someone just starting out, as opposed to someone who has actually been in the business for a while, vary enormously. I discovered this when I received a scathing review for my book, Wives and Sisters, from my local newspaper, The Salt Lake Tribune. One of the "newbies" on one of my writing lists accidentally sent a message ON the list, meant only for the eyes of her crit partner and friend. To paraphrase, her comment was something about the fact that if I had received such a review, surely my career should be in shambles.

This person, who, by the way, is a very nice person, was mortified that she had sent her "private" message public, and apologized both onlist and privately, to me.

But here's the thing....once you have been around the block a bit, you realize that a scathing review is rarely career-ending. However, had I received this review at the beginning of my career, I would most likely be looking for a tall building to jump off.

The review was that bad. However, taken in context, it becomes more understandable. Number one, it was in a local (Utah) paper. I have never expected my work to be popular here. Number two, it was obvious that I touched triggers for the reviewer. And even if all that WEREN'T true, the bottom line is, reviews do not a bestseller make.

Case in point: The Da Vinci Code. This has not been a universally well-reviewed novel. Now, it has received some quite glowing reviews, such as that by Janet Maslin, of the New York Times Book Review. But they have not all been so good. Many have been bad. Many have been angry. Many, downright nasty.

That has not stopped Dan Brown's book from appearing in top spots on the The New York Times Bestselling List for 99 weeks now.

But when you're just starting out, a bad review can seem like the end of the world. It takes a while before you become hardened enough that you just "laugh" it off, if it is ever really that easy.

But first-time authors take heart. It is indeed, a rough business, but you become hardened as you go. Things that seem major at the beginning, will probably seem minor when you are in the middle.

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The "next big thing" in the world of publishing is virtual tours. I've become a participant of this, myself, as part of the Girlfriends Cyber Circuit, organized by author Karin Gillespie, the author of the Bottom Dollar series of books, who astounds me with her marketing skill. There are seventeen authors of womens fiction involved in our tour, and right now we are featuring Alison Pace, the author of If Andy Warhol had a Girlfriend.

It's been interesting, and fun to learn about these authors and their books, and who knows how successful it will be.

We, of course, are not unique. Right now, author Tom Dolby is doing a virtual book tour, through a Web site, called, oddly enough www.virtualbooktour.org to promote his book, The Trouble Boy. You can read about Tom on Beatrice.com, one of my favorite places to stop.

No word yet on how successful virtual book tours are, or are not, but it'll be an interesting ride. I'll send a post card....

Tuesday, February 01, 2005

What the hell is a blog

I get a lot of email asking me the benefits of blogging. What do I know? I just jumped in because all the popular kids were doing it. See that lemming over there? The one in the back of the crowd? Yep, that's me, preparing to dive into the sea, never to return....

But the question remains, why do authors blog? There are obvious answers, and less obvious answers. Let's start, however, at the very beginning. What IS a blog?

A blog is an online journal. It is short for Web log. (See? WeB LOG? BLOG? Get it?) Matisse.net defines it this way: A blog is basically a journal that is available on the web. The activity of updating a blog is "blogging" and someone who keeps a blog is a "blogger." Blogs are typically updated daily using software that allows people with little or no technical background to update and maintain the blog.

Okay, I'll agree this is hardly a flattering description, but who the hell ever said authors were Web savvy? A few are (I know basic html and some design; author Mary "Dejah" Tyler is a lovely designer, and the person who did MY site, and she knows a lot more about it than I do; oh, and she writes books, too.), but most are clueless. So an easy to update program, that allows them to update their thoughts to the Web, with little effort, is a good thing. Unless you listen to that curmudgeonly Rob, who told me that my "stream of consciousness" narrative is not exactly my best work. He got the cyber gesture for "aren't you sweet" for that comment.

One reason blogs are so popular is that today's blog is yesterday's message board, guestbook, and any of the other various and sundry "popular" web tools that fade in and out. However, blogging has a distinction. It has attracted some extremely TALENTED people on the cutting edge of the genre, who are making it very, very distinctive. For example, young Maud Newton, who has been cited by just about every major news source and is considered the "top of the top" of today's literary bloggers. Maud is hip, happening, pithy, on the top of the New York scene, and, is writing her own novel, which makes us love her. She's one of us! Oh, and she's not really two years old. Ignore that picture on her Web site, or you just might have to shoot yourself.

Blogs are getting noticed, and they aren't going away. This is good and bad. Every dog has his blog, as Rob would probably say, if I didn't keep telling him to be quiet. But it's true. There are a lot of dreadfully boring blogs. Let's face it, if you can't take your very ordinary life, and make it sound either extremely comical, informative, or important, you might want to consider putting a guestbook on your site.

So, if you are going to blog, I suggest this:

Have a platform! You MUST have something to talk about. I, for instance, blog about living in Utah, when I am a former Mormon. Love me or hate me, the readers are interested.

Joshilyn Jackson blogs about her life and writing, and she's naturally gifted and funny (I hate her), so when she writes about kudzu (which I learned from reading her book is this really fast growing plant of some sort), you care. You do. Because it's funny. One of the first author bloggers was Jennifer Weiner, and I still hear people refer others to her blog. It's a good one to read, to get an idea.

If you are comically challenged, find something else. For a long time, people have come to my Web site for my agent listings. They still do. It used to be fairly disproportionate. Most of my readers were looking for agents. Now, I get almost twice as many people reading my blog, so I feel vindicated. But the agent listing is still a viable tool. Even though I get several emails a week from foreign writers looking for an agent. "I will make much $$. I need agent. Can u get me one of these?"

If you aren't funny, and you don't have something others want, well, then, give them some information. One of my Web site clients runs a camp for high school linemen. I am trying to get him to do a "Coach's Blog." So far I have not run into a lot of those. Another friend of mine (Coach's Wife, matter of fact) is an EXCELLENT chef. I think she should put more recipes in her blog.

If you are not funny, can't think of any information to give that is important, don't know anyone in the industry to excoriate, and have a deadly dull life, well, perhaps you should think about a guestbook. Or a message board....


Watch here on the 15th of February, when I will do a Q&A with one of my favorite agents, Jeff Kleinman, of Graybill and English, LLC.